NeuLash is Still the Reigning Champ of Lash Serums!
I always recommend NeuLash to my clients that want longer, thicker and curlier lashes. And they are never disappointed! There is a $85 tube which lasts up to 3 months and $150 tube that will last up to 9 months.
In case you haven't ever heard of lash serum, here is how you apply:
I am sorry to report that MAC's Prep + Prime Future Length Lash Serum didn't work on me! Man, was I bummed. Have you tried it? If so I hope it worked for you! After two weeks of morning and night application I saw no difference. I bought the product because it was only $30- and with my MacPro discount only $20. That is $65 cheaper than the smallest bottle of NeuLash- priced at $85. After just a couple of days using Neulash I see a difference!
Lash serum has been a bit of a trend lately- heck, even wet n wild has a lash serum now (only $1.99):
After Latisse became such a success lots of other brands have launched their own lash serums. I remember about 4 years ago when I was working at a counter at Nordstrom in San Diego, one of my clients had the most gorgeous lashes! I commented on how beautiful they were and she proceeded to tell me about how she had glaucoma in one of her eyes. That particular eye was having an unusual side effect from the glaucoma drops. It made her lashes very, very long- and thick! So much so that it was very noticeable and looked rather peculiar next to the normal eye. She asked her doctor what she should do to balance out the lashes and he said that she should also put some drops of the glaucoma medicine in her healthy eye. He said that the side effects would be minimal if there were any at all. I was absolutely intrigued by my client's story! She also told me about how they were developing the glaucoma medicine to be used as a hair growth treatment. A couple years later- Latisse hit the cosmetic scene!
But the problem with Latisse is that you have to get a prescription- which means you have to make an appointment to go see a doctor ($) and then pay something outrageous price like $500 for a bottle. And there are side effects: discoloration of the iris (especially in light colored eyes) and darkening of skin where the serum is applied. It's no wonder that Latisse was a little upset when NeuLash hit the scene shortly after they did.
Latisse was spending all this money on advertising (even hiring spokes person Brooke Shields), marketing, product research, FDA approval (probably had to do some real schmoozing there), etc.. And they were selling their product very well. But then NeuLash stepped on the scene and took a pretty large chunk of their business, and very easily and without nearly as much effort in research. Because- well because they simply have a better product. NeuLash works faster, is less expensive, with less side effects and it's easier to get (no doctors visit). It's so much better than Latisse that Latisse has taken Neulash to court insisting that NeuLash's product is too strong to be available without a prescription. NeuLash was taken off of Bloomingdale's shelves among other vendors around March 2011 because they didn't want to be liable or culpable for carrying an unsafe product.
Oh the lash serum drama! I am interested to see how this all plays out. My guess is that Latisse won't be around for very much longer. Which is sad because they are the ones that spent all the money on research and advertising to get the lash serum craze started in the first place! But hey, it's just business!
